Instagram has an expansive yet diverse user base that includes more than 1 billion accounts active each month and over 500 million accounts active each day. We will make the most of your ad spending by targeting the exact audiences that matter to you the most.

 

Instagram ads maintain higher click-through rates (CTRs)

Instagram tends to deliver the best CTRs performance. For example, a study by Fortune found that Instagram ads maintain a CTR that is 2.5 times greater than on the other social media networks.

 

Instagram ads generate sales with higher order values

In a recent study, Shopify found that the average order value for Instagram users is $65. Even though Facebook generates a significant amount of social media sales, its average order value is $55 — $10 less than Instagram’s.

 

Instagram ads deliver high conversion rates

The average conversion rate for Instagram ads is 1.08%.

 

Lower ad cost than Facebook

Advertising on Instagram costs between $0.20 and $6.70, depending on the bidding model. For CPC or cost-per-click, advertisers pay $0.20-$2 per a click. For CPM, or cost-per-impressions, advertisers pay $6.70 per 1,000 impressions.

 

Basic$200

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  • Monthly fee (fixed - $200)
  • Management fee (10% of the ad spend)
  • Up to 10 unique ads
  • Up to 5 ad campaigns
  • Up to 4 targeting and copy tweaks
  • One personal consultation
  • Facebook Pixel installation
  • $500 - $1,000/paid to networks per month

Enterprise$600

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  • Monthly fee (fixed - $600)
  • Management fee (8% of the ad spend)
  • Up to 30 unique ads
  • Up to 15 ad campaigns
  • Up to 4 targeting and copy tweaks
  • One personal consultation
  • Facebook Pixel installation
  • Over $5,000/paid to networks per month
 

*Monthly fee - includes the cost of research, creating campaign structure, ad content, and our Marketing Specialist hours
*Management fee - cost for managing active campaigns

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