If you are looking to take your business to the next level, then Google Ads search campaigns are the right choice for you. Search ads allow you to display your website listing at the top of the search results, and drive more traffic to your website.

 

Keyword research

 

If your choice is Google Search network, the next step is keyword research. It helps us learn more about the needs and behaviors of your audience online. After we have a better understanding of how your audience works, we will conduct keyword research to better understand how your potential customers and clients use specific search terms online.

 

Creating campaign structure

 

After we’ve created a search keywords list, our next step is to create the campaign structure. It’s the process of grouping search keywords into corresponding ad groups out of which each has its own message.

 

Ad creation and content

 

Each ad group should have at least 3 quality ads. That way, the system can optimize the performance, and you can check your performance data to learn which message resonates best with your audience. Our creative writing team will craft compelling ad content that will help your campaign achieve the absolute best results.

 

After these steps - You’re in the game!

 
 
 

Now, here comes optimization that includes:

 

➯ Search terms analysis includes analysis of terms that triggered our ad

➯ Bid adjustment - It allows you to show your ads more or less frequently based on where, when, and how people search.

➯ Negative keywords list - The list of terms you don’t want to trigger your ad

➯ Adjusting the bidding strategy to achieve the best results out of your campaign

Basic$500

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  • Monthly fee (fixed - $500)
  • Management fee (10% of the ad spend)
  • $0 - $3,000/paid to networks per month

Enterprise$1500

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  • Monthly fee (fixed - $1500)
  • Management fee (8% of the ad spend)
  • $6,000+/paid to networks per month

 

*Monthly fee - cost for research, creating campaign structure, ad content, and time spent by our Google Ads Specialist
*Management fee - cost for managing active campaigns

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