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Why conducting a WooCommerce audit might be your best decision ever

If you’re doubt whether to conduct an audit, we assembled a list of top 5 reasons why you should check your WooCommerce website for bugs and inefficiencies. 

1. Your hosting provider is slow

When you build your first e-commerce website and start analyzing hosting providers, there is a temptation to opt for the cheapest one. At the earliest stages of business development, it is not the primary concern. Thus, many founders tend to opt for the one their friends or family recommends. However, in one or two years, when your traffic grows and conversions start to pick up, you’ll have to pay a bit more attention to this issue. 

In case you see your website becomes slow and conversions are down, it is the time to pay attention to hosting and check whether it is fast enough. If you want your pages to be load fast, you might want to consider other options and migrate to another provider. 

2. You have to optimize caching

Cache is a software component that is installed to store data which is further used to process future request faster. Basically, a caching plugin is loading stored wages instead of the whole website when a returning visitors comes back to your store. 

Sounds great, right? But caching plugins work well only when they are set up correctly. For instance, you should ensure your cart pages are not cached. Otherwise, it might prevent your buyers from adding items to their cars and purchasing them later. Since keeping track of all the details might be challenging, it would be better to contact your software development partner and conduct an audit to make sure your clients have a seamless experience with your e-store. 

3. You don’t have a content delivery network

If you’re still struggling with web performance, try installing a content delivery framework to speed up your WooCommerce website. 

The content delivery network is basically a network of servers that are located in different regions of the world. They store static files of your WooCommerce website, including Javascript, CSS, pictures of products, etc. 

If you have a CDN installed on your computer, you speed up the process of data processing. The closer your clients to the server, the faster the website will load the browser. A content delivery network is an absolute must-have if your buyers come from different customers and operate on the global market. 

4. Images on your website are not optimized

High-quality pictures matter as they appear to be a vital part of your brand image. Especially if you run an online store, they help to capture the users’ attention and encourage website visitors to click on the product. 

But while creating visuals for your web pages, you should keep in mind that high-quality images always mean larger file sizes, which might significantly slow down your WooCommerce website. Additionally, with a new Google Page Experience Update, it has become vital for all sites to ensure their pages are loaded quickly. Otherwise, Google crawlers might rank them low, which will affect the bounce rate and all traffic-related metrics. 

Optimizing images might help you reduce their size and increase the load speed by 50% and more. Fortunately, modern photo editing software allows you to do it without minimum damage for image quality. Follow these steps to compress your visual assets:

  • Download the images that need to be optimized

  • Compress them to a regular size of 2 MB or less. You don’t need to be a pro in Adobe Photoshop or Illustrator to do it. You can use any of the resources available on the net, such as WPSmushit or Imagify that will compress your files with no impact on quality. 

5. You should change your website theme

Selecting the right theme for your WooCommerce website is not an easy task. Most newbies check whether it appeals to them and communicates the brand image. However, there is a set of factors to consider before making the final decision. 

The owners of e-commerce websites should also pay attention to usability as well as code quality. The theme should align with the best WordPress quality standards. The easiest way whether your theme is good is to slow down your WooCommerce site and create a backup. After these two steps, you can switch to the default theme and test it. If your pages are loaded quicker in the default mode, your theme is not optimized and needs to be changed. 

Contact us to conduct best-in-class WooCommerce audit!

As you can see, there are a set of factors which might affect the load speed of your WooCommerce website and its performance.

Reach out to Mementia for high-quality software development services and provide your users with awesome experience!

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