What is audit?
Shopify has become one of the most widely-used eCommerce platforms for business owners around the world. It helps them sell and promote various goods and services - just take a look at the Shopify stock performance. But to keep your online store sustainable and well maintained, you need to conduct the regular audits properly.
Before plunging into more detail about why you need to audit, let’s figure out first what a Shopify website audit is.
Shopify website audit is a process that helps to analyze the entire Shopify ecosystem in order to determine what kind of malfunctions the platform has and how to improve them to get the best performance and results.
Here are seven reasons why you should conduct an audit of your website as soon as possible:
1. Detect any Shopify SEO issues
Shopify SEO issues can be a real obstacle for attracting traffic to your online store. If your website is not visible to the outside world - Google, Bing or any other search engine - it will not have enough visitors. And it means that you’ll eventually lose sales.
Here are a few things to look out for:
- Meta descriptions. You should pay attention to meta descriptions as they could be duplicated or you might not have them at all.
- Broken external and internal links. If you have a dozen broken links, it might not be an issue, but hundreds of them can be a dire threat to your website. A large number of broken leads means a large traffic dropdown, and you definitely don’t want that to happen.
- Other issues related to Shopify SEO include temporary redirects, troubles with h1 headings, low-word count, title tags problems, broken images, and missing alt tags.
2. Check duplicate content
Duplicate content is a true deal-breaker for all of the websites out there as it makes your online shop stand out and be distinctive. Make sure that all the information such as posts, product descriptions, blog or any other content on your website are unique. Otherwise, it will be difficult for a search engine to understand what page you want to rank for. The search engine could also consider duplicated content useless for the platform visitors.
Such content directly affects your performance in Google and it does not result in valuable traffic.
3. Check Shopify page speed
Website speed is crucial. First of all, it is important for Google algorithms as fast sites rank higher on SERP so the speed can improve your visibility. Secondly, it is critical for your visitors. The longer it takes for a page to load, the fewer users will attend your platform as nobody wants to wait to see what you have to offer.
4. Detect Shopify malware
You can install many native and third-party add-ons, plug-ins, and various themes to improve the overall performance of your online shop. Shopify integration is remarkable, as you can both have and add almost anything to your platform. But not all of these things are safe and sometimes they can harm the platform. To scan your webshop for Shopify malware, you can use the tools such as, for example, Sucuri.
5. Check Shopify security certificate
Safety is the most important thing for building and maintaining trust between a business and its customers. Without trust, your online shop will lose clients. Your Shopify platform adds a security certificate for safety once you’ve added your custom domain. To check it, type your domain name in the Chrome browser and see if it shows the word “Secure” and HTTPS. This certificate encrypts your platform content and publishes it in a secure way.
6. Check all backlinks
To rank your website, you need to work on your backlink strategy. It means that other authoritative domains or sites put links which direct users to your website. You should thoroughly check such links and referral sites as they might be irrelevant to your business. Thus, such links can be spammy and visitors won’t stay to check out your eCommerce store. Make sure all backlinks are relevant and provide you with quality traffic.
7. Assess overall website usability
It is important to make your Shopify online store as user-friendly as possible. Make sure that visitors feel comfortable navigating the shop — is it convenient for them to add an item into a cart, order and pay? These things are crucial for seamless user-experience, leaving customers happy and making them come back for another purchase.
Which tools to use for a Shopify website audit
There are many Shopify analyzer tools on the market. You can check the following tools and applications:
As you can see, there are a set of factors which might affect the load speed of your Shopify website and its performance. Reach out to Mementia for high-quality software development services and provide your users with awesome experience!