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How to protect customer data? 8 proven strategies for eCommerce businesses

Establishing your own eCommerce business can be a challenging yet exciting experience. The market is constantly evolving and the number of online buyers is growing each year, making sure that there is still enough room for new players to enter the industry. 

While building their e-store, many business owners overlook one crucial point - data security. At the same time, customers expect their sensitive information to remain private. 

No matter what type of store you have, privacy in eCommerce matters a lot. Depending on how you treat it, data security can become your valuable advantage or ruin your reputation at the market in a blink of an eye. To meet your target audience’s expectations and to ensure your customers’ information is protected, follow these 8 simple steps. 

1. Minimize data collection

There is a common misconception that all information coming to your store needs to be collected and analyzed. Almost every landing page has CTAs and contact forms which allow users to leave their emails and contact information. Business owners use this data for retargeting their website visitors and converting them into buyers. 

Analyzing and using data to boost sales open up new opportunities for your eCommerce business, but storing too much information can also lead to leakages and disclosures. In order to enhance your website security, look at the clients' data you have and decide which one you really need. 

2. Install an SSL certificate

What is an SSL certificate? Simply put, an SSL certificate is a data file kept in a website’s origin service which helps your e-store to move from HTTP and HTTPS and make it more secure. It enables you to automatically encrypt data that transmits between a server and a web server. 

Installing an SSL certificate on your eCommerce website provides your customers with additional security layers, adding to the trustworthiness of your online store. Websites with SSL certification are highlighted in green, which often motivates buyers to choose your web store over the rival ones.

3. Suggest using reliable passwords

A secure eCommerce store begins with conscious customers and reliable passwords. Your buyers need to be responsible for storing their private information. Provide your website users with instructions or recommendations for setting up strong passwords and explain why they need to follow them. Doing so, you both educate your clients on digital security and ensure your website remains secure. 

4. Develop a privacy policy

A sound privacy policy is a must for any business operating in the digital landscape. This document regulates your interaction with clients, vendors and third parties. As eCommerce companies heavily rely on collecting consumer information such as emails, purchasing history and payment details, there is also a legal demand for a privacy policy. 

Although it could seem as a daunting task, developing a privacy policy is often easier than it might seem. You can use one of the templates widely available on the net to customize your privacy policy to your business needs. 

5. Use up-to-date solutions

The key to keeping your eCommerce site secure is to use updated software and solutions installed in your e-store. An excellent example of this practice is a shopping cart. Updated versions provide the highest level of data security, protecting your clients’ sensitive information from hacker attacks and similar security threats. 

6. Use web application firewall

A web application firewall protects your eCommerce app from potential risks by filtering web traffic. If you still don’t have it on your website, it is time to start using it. A web application firewall can bring your website security to the next level and enhance customer data protection. 

Some eCommerce business owners believe installing a good web application firewall is a resource-consuming practice but it’s often wrong. There are a number of reliable providers out there suitable for any budget and needs. Conduct a thorough research, ask for referrals, and choose a firewall that best meets your preferences. 

7. Delegate data processing to reliable providers

If you are a small business owner, storing your customers’ credit card information can be risky. Your company might lack the required data protection software to guarantee 100% security of your clients’ information. 

Delegate this task to third-party providers such as PayPal or Authorize.Net. These vendors are well-versed in various payment operations and have enough tech muscle to boost your customer data protection.

8. Conduct security audits

The best way to keep your e-store secure is to foresee security threats and prevent cyber attacks. Don’t wait until hackers attack your website and steal your customers’ data. Conduct regular data security audits which will identify the main vulnerabilities of your eCommerce site and provide recommendations on how to boost your website security. 

Contact Mementia - your reliable web development partner!

Mementia has been working with eCommerce businesses for pretty long now. We are aware of the pains of keeping your website secure and fast, but we can always provide an optimal solution to boost your store performance.

Reach out to us for high-quality consultancy and web development services!

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