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Bolster your sales! Cyber Monday 2021

What exactly are Black Friday and Cyber Monday? 

November brings two big shopping events - Black Friday and Cyber Monday. The day after Thanksgiving, Black Friday, is usually an in-store event where early morning deal busters, discounts, and the lowest prices of the year attract huge crowds to storefronts. For years, lines of shoppers used to camp outside of the retail stores, waiting to grab the best deals before supplies run out. The COVID-19 pandemic changed it in 2020, but Black Friday is expected to make a comeback this year. As the world is increasingly moving towards the digital environment, this annual shopping tradition could see some changes too. 

Cyber Monday, the busiest day for online sales, is the Monday after Thanksgiving. These two huge shopping events happening over a single weekend give retailers an opportunity to target two different types of audience: the in-store shoppers on Black Friday, and those who prefer online shopping on Cyber Monday. A single marketing campaign is enough to reach both audiences, making these events the most cost effective way to promote and bolster your sales. As the growth of eCommerce and online shopping is skyrocketing, it would be a waste not to use paid advertising to take advantage of it. Let’s look at some numbers: 

  • In the U.S. alone, over 174 million people shopped during the 2020 Cyber Week (Digital in the Round).
  • As many as 37% of consumers preferred shopping online during this period to avoid big crowds (Digital in the Round).
  • During Cyber Week, sales in brick-and-mortar stores dropped to 23.9%. In-store traffic was down 42.3% during the Thanksgiving weekend (Friday through Sunday) (Forbes).
  • Digital retailers saw a 77% and 46& increase in clicks on Black Friday and Cyber Monday, respectively. Clicks leading up to Cyber Week increased by an average of 118% (ClickZ).
  • During the 2020 Thanksgiving weekend, shoppers spent an average of $311.75, compared to $361.80 in 2019 (Black Friday).
  • 2020 Black Friday sales increased by 19%, bringing the total online sales to $14.13 billion (Adobe Analytics).
  • The weeks leading up to Black Friday and Cyber Monday saw a 49% increase in purchases. However, conversion rates decreased by an average of 33% as shoppers had more options on how and where they could spend their money (ClickZ).

How to set up your marketing campaign right?

  1. Polish up your online store’s visuals

Just like in brick and mortar shops, buyers don’t like messy online stores. If they’re having a hard time finding what they need, they will leave quickly. Don’t forget to brush up on your virtual storefront and improve user experience to ensure the visitors stay longer.

  1. Ads, ads, ads! 

Ads are the only way to get seen. Use the power of social media to increase your visibility, attract the audience to your shop, and boost your sales. But don’t rely on social media only; use Google and YouTube as well to advertise your products and discounts. Well targeted campaigns can bring in enormous sales during Black Friday and Cyber Monday. Use all the tools available: videos, banners, posts, stories, reels… If you are not sure how to do it, contact us for help.

Get your 20% off now!

Well-designed marketing campaigns are the key to your success. To be really effective, they have to be tailored to the specific needs of each particular business. We don’t want you to waste your money on generic campaigns with wrong targeting or perhaps wrong end goals. But we do want you to take advantage of these big shopping events to boost your sales. Instead of the generic guidelines, we can provide you with consulting and customized guidance, and get all the work done for you. To get a 20% discount for all of our services, use the code memmarket and get in touch with us

 

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