Now imagine this: one day you open your laptop and realize that your website... has crashed! You frantically run the numbers in your head to calculate the losses you will suffer while your e-store is down.
To prevent such a worst-case scenario, you should always monitor your website’s performance. Admittedly, it might be difficult to fit such a time-consuming task into your busy schedule. The best way to get an insight into your e-store possible vulnerabilities is to rely on professionals to conduct an audit of your website.
Mementia has a vast experience in working with eCommerce businesses around the world. We came up with a list of the top 5 reasons why you should conduct a Prestashop audit.
1. Your hosting might be slow
Prestashop optimization usually starts with an analysis of your hosting provider. When you see changes in analytics or notice that some pages load slower than they should, it is the time to check if you have a right crash-prevention plan in place.
Many business owners rarely think about things such as hosting providers when they begin their journey into the world of eCommerce. As a rule, people do a quick research and don’t go into details. There are many cheap hosting plans available on the market, so they grab the first they see and go with it.
However, choosing the right hosting provider is crucial, especially when a business owner decides to scale their business. The hosting you choose should be able to handle increased traffic and higher volume of orders, sales, and website visitors. In any case, when your website becomes slow, the first thing to check out is your hosting provider.
2. CCC: Combine, Compress and Cache
If you want to boost your website’s performance, caching is one of the first things you need to check in Prestashop. Here is the list of tools that can help you to speed up your online store:
- Smart cache for CSS. This extension bends all CSS files into one and helps optimize CSS caching.
- Minify HTML. This extension screens your HTML codes, checks for vulnerabilities and removes all white spaces in it.
3. Back office optimization
When the backend is slow in your Prestashop, it is time to look at your back office setting. Here are the steps that you can take in your admin panel to boost your website’s performance:
- Login into your administration panel and go to advanced settings;
- The Prestashop design allows you to detect if there were any changes to a template or a theme. You will see three main options: a) Never recompile files; b) Recompile templates (some data have been updated) and c) force compilation;
- If the third option is selected, that could be the reason why your Prestashop website is slow. Just change the settings and check if your e-store loads faster.
4. Review your modules
You can’t get your website up and running without modules. Third-party integrations available online can help business owners to streamline the buyer’s experience and make their online store more user-friendly.
However, a whole bunch of modules can significantly slow down your website and increase the bounce rate. We suggest following these steps to make sure the modules you use fit your e-store:
- Conduct a third-party audit and switch off for all unused modules. There could be some modules that you installed and forgot about. Check if you can remove them to increase the loading speed.
- Use Prestashop vulnerability scanner to spot issues. In addition to the high-quality modules available online, there are also some designed by newbie engineers. Their quality can be quite questionable and it is better to uninstall them. Prestashop vulnerability scanner can help you check out the quality of your integrations.
5. Change your Prestashop theme
Feature-rich themes are great. They enable business owners to customize user experience and decide how their customers integrate with the website. Moreover, if you run a large site and have a lot of products in stock, a good theme is probably the cornerstone of your web store.
However, if you have a low-quality theme or lots of integrations, the website can become slow pretty quickly. Therefore, if you spot any issues, it is always a good idea to check if you can optimize your current theme or switch to another one. This step can help boost your website’s performance and make your e-store more convenient for your clients.
Need a Prestashop audit? Contact us!
There could be many reasons for a slow loading speed and poor website’s performance. We at Mementia strongly believe in getting into the root of a problem. Reach out to our experienced team and we will conduct the best-in-class audit for your business!