Pre-launch checklist: Top 10 integrations you should install on your eCommerce website
Building a website for your eCommerce business is not limited to design and coding. You will also need to carry out a thorough business analysis and track the whole ecosystem of business processes. Before you decide which essential third-party integrations you need to help you manage your online store efficiently, you need to identify the services your company will work with.
This task is not as easy as it may sound and can be challenging for up-and-coming business owners. A failure to install all of the necessary tools can result in a broken user journey, which will inevitably affect your revenues. We compiled a list of the most important integrations you should install while building your eCommerce website.
What is a third-party integration?
Before we go to the list itself, let’s define a third-party integration. It actually means adding external data and required external tools through an application programming interface (API). Instead of building a feature from scratch, website developers can use existing components to scale your website.
These tools are really helpful for setting up payment and shipping gateways, assisting in catalogue management, improving the data flow, and automating order processing, among other benefits.
Top 10 integrations for your eCommerce website
1. Payment Integrations.
Since the goal of any business is to generate revenue, a payment gateway should be the first thing to think of when building a new eCommerce website. Customers should be able to pay for selected products quickly and conveniently. That is why choosing a popular payment integration (or even several) is an important issue to consider.
There are a bunch of different payment integrations out there promising to deliver an exceptional service to your clients. But before you make a decision, think of the following points:
- Geography of your customers;
- Your clients’ preferred payment systems;
- Stability in processing transactions;
- Flexible commission options;
- 24/7 customer support;
- Intuitive User Experience Design/User Interface Design (UX/UI).
2. Shipping Integrations.
Once customers paid for their order, they should choose an optimal shipping gateway. From the client’s side, everything looks pretty simple. They pay for the products, choose the preferred service, fill in their contact details and wait for the order to be delivered.
But what about a business owner? To implement the described scheme, you should build tight cooperation with your partners and choose reliable integrations for your eCommerce website. FedEx and Shippo are among the most popular options for online stores in the U.S.
3. Inventory Management Software.
If you are just starting your eCommerce business, you might want to delay installing 3rd party integrations for inventory management. However, those who have a wide product range and are familiar with all the pains of inventory management know the importance of automating this business function.
By installing professional inventory management tools on your website, you get full control over your resources. They allow simplifying and optimizing business processes, which often results in increased productivity. Stitchlab, Store Manager and Ecomdash are convenient tools that can help you process orders more efficiently and enhance the work with the assortment.
4. Email Marketing Integrations.
Email marketing is an excellent way to provide your customers with a personalized experience, convert new users, and retain the existing ones. By sending emails with information about new items in your e-store, you keep your customers updated about all of the special offers and discounts.
5. Customer Support Tools.
It’s great when everything goes smoothly and nothing hinders your buyers from completing the order. But what if your customers cannot pay for the order, find the right items or just need a professional consultancy?
Make sure your users have someone to contact in case they face a problem. For instance, live chats may help you and your employees keep in touch with your customers 24/7, which will positively affect your image, reviews and, as a result, sales.
6. Migration Tools.
When you are building an eCommerce website, you rarely think of what you will do when a new version of software is released. To boost the website speed and ensure you have all the features of the modern customer relationship management (CRM) at your disposal, it is essential to upgrade to a new version as soon as you can.
To make it easier for developers, it’s better to install migration software in advance. It will then notify you on all of the changes and signal when your store requires migration.
7. Debugging Integrations.
Errors, bugs and other vulnerabilities hurt the customers’ buying experience, which can negatively affect their satisfaction. To make sure your website runs smoothly, install debugging integrations on your website. For Magento stores, you can choose tools such as Magento Debugger or Mgt Tool. This software is used to analyze your online store and find performance bottlenecks.
Entrepreneurs mistakenly think that analytics can be neglected as their third-party integrations already provide enough data. For instance, email marketing tools will provide you with a click rate, bounce rate, and open rate information. But the truth is that none of them gives you a big picture.
How many customers visit your store daily? How many purchases do they complete? What issues do they have? All these questions can be answered by installing analytical software on your website. Google Analytics API is one of the most informative instruments and is certainly a must for every eCommerce business owner.
9. SEO Tools.
If your website is not indexed by search engines, it doesn’t exist for web users. This is the rule every digital marketer knows. It’s a good idea to start thinking, from the very beginning, about how to promote your eCommerce store and attract customers.
Search Engine Optimization (SEO) integrations will certainly help you optimize your store for search results and drive more traffic to your website. For Magento, you can choose tools such as ReloadSEO, Magento 2 Suite Extension or any other. But the best way to get an impressive result is to build a custom integration which will align with your business goals.
10. CRM Software.
eCommerce is all about customers. Clients are your most valuable source of information, growth and, of course, revenue. To strengthen your relations with the clients, you need to make sure you treat each and every one of them properly. Install CRM integrations on your website and ease the burden of data management for your employees.
Contact Mementia to give your business a boost!
With a team of top-notch web development experts, Mementia stands out as a reliable eCommerce partner. Whether you need to build a website from scratch or scale an existing one, we’re here to meet your request. Reach out to us to give your business a nudge!