At Mementia, we offer a free Magento performance audit at the beginning of the cooperation with all our customers. We go through all of the details, check your website for vulnerabilities and define areas for improvement. This allows us to come up with a more precise project estimation and to develop the best customized solutions for your online business.
If you are still in two minds on whether to conduct an audit..
Here are the top 5 reasons why and when you need it, and how it can benefit your business.
1. You plan a migration
If you are about to upgrade your Magento website to a newer version (for instance, to migrate from Magento 1 to Magento 2), a performance audit is a must. If you don't do it, your migration efforts might be wasted due to bugs and vulnerabilities in the code that you detected far too late. As a result, you risk losing the resources and time needed to solve technical issues.
By doing a Magento performance audit first, you make sure the migration process will go smoothly and accurately. Our team will ensure that your e-Commerce project complies with the latest Magento 2 performance benchmarks so that your customers get the most out of their browsing (and shopping) experience.
2. You have a high bounce rate
Although there are no firm standards on at which point the bounce rate becomes high, you always feel it when reviewing your website statistics. Some companies consider 30% to be quite high, while others start worrying at some point between 40-45%. Anyway, if you see any changes in your customers behavior, it is always a good idea to take a deep dive into details and find the causes.
While there might be plenty of reasons for a sharp increase in the bounce rate, poor website performance is likely the first thing to affect your customers behavior. If they are asked to wait for the page to load, they will probably just leave your e-store.
When our clients reach out to us, we always recommend finding a core problem rather than resorting to temporary measures. There are many Magento 1 & 2 speed optimization extensions out there to help you improve the performance of your website a bit. Google Page Speed Optimizer for Magento 2 and other tools might come in handy here.
Also, you could have some issues with a cache that negatively affect the website's performance. In this scenario, we might offer you to install Redis or Varnish tools for Magento 2 to improve the customer experience. And while these steps might help, keep in mind that each case is different and requires a more detailed audit.
3. You want to boost organic traffic
When it comes to your online presence, search engine optimization (SEO) is essential to ensure your website will be ranked high on relevant keywords. Of course, it is awesome if you already have enough return customers to generate the biggest part of your profit and you do not need organic leads.
But if you've just started an e-store or you want to scale your business further, you need to promote your company in the digital landscape. In this case, our free Magento performance audit will open up a bunch of new opportunities for your business. With the latest Magento 2 code audit tools, we will look at the technical side of your website and come up with ideas on how to make it stand out.
4. You have third-party integrations
When handled well, customization is great! It allows your company to stand out from the crowd by adapting the website's sections to meet the needs and wants of your customers. Nevertheless, there is a flip side. Such custom injections can lead to a wide range of technical issues, from website slowdowns to more severe security problems. If the code you've introduced does not comply with Magento standards, you might even risk losing your data.
With a thorough Magento audit, you will make sure that your customers enjoy their shopping experience and that your website won't crash any time soon. The audit covers a variety of issues including the custom code and extension compatibility.
5. You need a different perspective of your e-store
Have you ever heard about the "blurring effect"? That is when you have seen your website so often that you can hardly spot any issues or technical problems. Hence, it is always better to delegate this task to an experienced Magento partner who will point out important areas for improvement.
A performance audit is essential for customer satisfaction. If you skip it, you may find your clients leaving your website as soon as they open the menu. With a high-quality Magento audit, you will get lots of insights. You will see how customers navigate your store and what challenges they face. The audit will allow you to make necessary improvements to your e-store that will increase the time of interaction on your Magento 2 website and bring your business to a completely different level.
Our top development team at Mementia has vast experience in supporting and maintaining online stores and marketplaces. Contact us and we will conduct a thorough performance audit for your business!